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Company History

Starting as an auto window tint hobby in the early 70’s for Jim and Darla House, it has turned into a full service distribution center for Madico films along with three Peoria, IL area window film related retail businesses.  We are now the only remaining U.S. Independent Madico Distributor, plus one in Canada.  Our window film distribution area is limited to the Great Lakes region of the U.S.  (IL – IN – OH – MI – WI – MN – IA).

An added benefit for our dealers is our ability to fabricate “See Through” roller window shades in an affordable and timely fashion.  We can be a one source supply for solar control window coverings to our dealers across the country.

From a small family hobby, the company has grown to establish itself currently into four different businesses.  Midwest Marketing Distribution and Fabrication, an auto/truck retail accessory and customizing shop, and two commercial/residential window fashion design stores, all using Madico film as their primary product line.




Today the total sales volume is equally divided into window film and custom made roller shades.


In 1985, Jim saw another chance to develop and grow their business.  He invested $40,000 to purchase European window shade manufacturing equipment.  They started with the Madico “See Through” tinted mylar shades.  A year later, they again expanded with the buy-in of Phifer SheerWeave woven solar control fabric.  These were excellent products for the window film dealers to add to their business and compliment the Madico product line.


In 1980, Madico Window Films recruited three successful retailers to launch a pilot distribution program, thus forming Midwest Marketing Distributors, Inc.  Nearly 40 years later, we still distribute the same exceptional Madico product line.


Realizing that window film could also be used on homes and commercial buildings, Jim decided to diversify and expand into the commercial and residential markets.  In 1979, Jim sold his first large project.  A local college needing 1500, 3′ x 8′ windows tinted.  Both Jim and Darla quit their day jobs to film full time and work an 80 hour week instead of 40.


In 1973, a young Jim House decided to tint the windows on his van.  He was a natural and once his friends saw his work, they too asked if he would tint their vehicles.  As word spread, this hobby soon had Jim and his wife, Darla, tinting cars every evening after work and on the weekends.